Now Arriving on the New York Subway: Free E-Books, Timed for Your Commute

One of my favorite things is finding unexpected joy in the ordinary.

Bringing short digital reads to a NYC subway commute via wifi at the station stops is pure delight. New Yorkers are well known for maximizing our free time. This is just another way for us to access storytelling in small moments of pause.

Let's call it #UX-ing the subway commute.